Juventus Boss Faces Big Question Over Dusan Vlahovic Future Amid Transfer Uncertainty

Opening weekends in Serie A are supposed to be about fresh beginnings, optimism, and perhaps a few nervy moments as players blow away the cobwebs from summer. For Juventus, their 2-0 win over Parma ticked all those boxes, but one story overshadowed everything else: the ongoing uncertainty around Dusan Vlahovic’s future.

The Serbian striker scored a classic poacher’s goal to help his side to three points, reminding everyone why he is still one of the most feared finishers in Europe. Yet when Juventus boss Igor Tudor sat down for his post-match press conference, he admitted that, as much as he would like to keep Vlahovic, the decision is no longer in his hands.

Juventus Boss Admits Vlahovic Future Is Out of His Hands

Igor Tudor Juventus 2025-2026

Coaches are often asked to comment on transfer sagas, but few situations are quite as delicate as this one. Vlahovic is not just another squad player – he’s the central figure in Juve’s attack, a man who cost big money and was supposed to be the long-term face of the club’s post-Cristiano Ronaldo era.

Still, Tudor was honest when asked if he knew whether the striker would still be in black and white by the end of the transfer window.

“Vlahovic is focused, he’s a Juve player and he’s doing what he has to do,” Tudor said. “He’s had a perfect month of preparation. Then we’ll see what happens this week. I don’t know what will happen, I accept everything. The management has the final say.”

It was a telling line. For all the goals and the commitment shown on the pitch, the Croatian coach essentially revealed that the club’s financial and strategic priorities could outweigh his own preferences.

A Beautiful Goal, A Clouded Future

Vlahovic’s strike against Parma was exactly the kind of finish Juventus fans have come to expect. Alert in the box, quick to pounce, and clinical in execution. Tudor didn’t hesitate to call it “a beautiful goal,” praising his striker’s professionalism in the build-up to the season.

The irony is that while the goal underlined why Juventus signed him in the first place, it may also have been a timely reminder to potential suitors across Europe. Newcastle United, for one, are said to be keeping a very close eye on developments. Their interest is believed to hinge on whether Alexander Isak leaves St. James’ Park, with Liverpool linked to the Swedish forward. Should that domino fall, Vlahovic could suddenly find himself a target for the Premier League champions.

For Juventus, the issue is less about talent and more about economics. Vlahovic’s annual salary of €12 million is a significant burden on the wage bill, especially for a club still recovering from financial strains in recent seasons. He has so far refused to sign a new deal, and that leaves the Bianconeri in a difficult position: cash in now, or risk losing leverage down the line. Reports suggest Juve would be willing to listen to offers in the region of €38 million (£33m / $44m).

Transfer Uncertainty: Kolo Muani Waiting in the Wings

Every transfer saga has its counterpart, and in this case, Juventus have already earmarked a potential replacement should Vlahovic depart. Randal Kolo Muani, currently at Paris Saint-Germain, is admired in Turin for his pace, movement, and versatility. Bringing him back to Serie A – he previously starred at Nantes before moving to PSG – would represent a significant shift in Juve’s attacking approach.

Yet Tudor has made it clear that he will not be dragged into that debate. Asked directly whether he would prefer to stick with Vlahovic or move for Kolo Muani, the coach brushed off the question with a smile.

“Should I keep Vlahovic or sign Kolo Muani? I don’t give headlines,” he replied, a subtle way of saying that transfers are for the boardroom, not the dugout.

Vlahovic’s Commitment Cannot Be Questioned

Dusan Vlahovic Juventus Lecce Serie A

For now, at least, what Juventus do have is a striker who looks committed to the cause. Tudor highlighted Vlahovic’s work in pre-season, noting that the 24-year-old arrived sharp, focused, and fully prepared for the campaign ahead. That alone is no small achievement, considering how often transfer speculation can distract players.

Supporters, too, have noticed. While there remains a nagging fear that this might be a farewell tour of sorts, there is also appreciation for how Vlahovic is carrying himself. In a season where Juventus want to push Inter and Milan for the Scudetto, his presence – however temporary – gives them a cutting edge they cannot easily replace.

Juventus Stuck Between Sentiment and Strategy

This is the dilemma facing Juventus right now: do they prioritize sentiment, keeping a player who still looks capable of scoring 20 goals in a Serie A season, or do they take a strategic approach and cash in while they can?

From a purely footballing standpoint, the decision seems easy. Strikers of Vlahovic’s calibre are rare, and even rarer in their mid-20s. He is not just a finisher; his physicality, hold-up play, and ability to stretch defences make him the kind of centre-forward coaches dream of building around.

But Juventus are not operating in a vacuum. The realities of modern football, from Financial Fair Play considerations to the club’s own rebuilding project, mean tough calls have to be made. Selling Vlahovic might free up resources to reinforce multiple areas of the squad, even if it leaves fans with a bitter taste.

What Happens Next?

As things stand, Juventus have a striker scoring goals, a coach doing his best to shield the squad from speculation, and a board quietly weighing up their options. That dynamic can change in an instant, especially with Premier League clubs circling.

If Newcastle come calling, or if another big European side decides to test Juventus’ resolve, the Bianconeri may be forced into action. Until then, Vlahovic remains in Turin, wearing the shirt, scoring goals, and waiting – like everyone else – for clarity.

For Tudor, the approach is simple: focus on the football, let the directors worry about the rest. And for Juventus fans, the hope is equally clear: that whatever happens, their team emerges stronger on the other side of this saga.

Conclusion: Vlahovic Saga Defines Juventus’ Summer

The start of a new Serie A season should be a time for optimism, but for Juventus it feels like a balancing act between ambition and reality. The future of Dusan Vlahovic has become the defining storyline of their summer, casting a shadow over even their opening-day victory.

Whether he stays or goes, the way this situation unfolds will say a lot about where Juventus are headed as a club. For now, though, supporters can enjoy the sight of their No.9 still delivering “beautiful” goals – even if no one knows how long that will last.