Racing Bulls Aim to Dazzle in Miami with Bold Pink Design

Racing Bulls Unveil Miami-Exclusive Livery Inspired by Red Bull’s White Peach Flavor

In a vibrant splash of color and creativity, Racing Bulls have unveiled a new, limited-edition livery ahead of the 2025 Miami Grand Prix. The eye-catching pink-and-white design pays tribute to Red Bull’s latest “Summer Edition White Peach” flavor, blending motorsport excitement with lifestyle flair in true Red Bull fashion. This isn’t just a new look for the RB team—it’s a statement.

This weekend, the streets of Miami won’t just be roaring with the sound of turbocharged V6 engines; they’ll also flash shades of candy pink and bright white as the Racing Bulls take to the grid. For a city famed for its colorful art deco architecture and unapologetic love of spectacle, the Miami GP serves as the perfect canvas for Racing Bulls to showcase their most ambitious aesthetic yet.

Why Miami Matters to Racing Bulls

According to Racing Bulls CEO Peter Bayer, this livery isn’t just about aesthetics. It symbolizes a deeper identity for the team—one grounded in creativity, youth culture, and pushing the limits of traditional motorsport branding.

“Last year, we introduced our first-ever special livery here in Miami,” Bayer said. “That moment was key for our team. It revealed who we are: bold, creative, and unafraid to take risks. Miami is where that identity first found its shape.”

Since that debut, Racing Bulls have become known not only for their on-track progress but also for their off-track brand expression. From Singapore’s illuminated nightscape to the neon extravaganza of Las Vegas, every specially designed livery has carried the Racing Bulls’ DNA—dynamic, youthful, and unapologetically different.

Red Bull’s White Peach: From Flavor to Fast Car

Racing Bulls Miami livery

The new livery’s pink tones and citrusy white hues are directly inspired by Red Bull’s limited-edition “White Peach” summer flavor. It’s the first time a Red Bull product has served as the primary visual muse for a Formula 1 car.

Olly Hughes, Red Bull Technology’s Chief Marketing Officer, emphasized the significance: “This is more than a paint job. It’s a cultural crossover. This is the first time we’ve designed an F1 car in direct connection with a new Red Bull flavor. The goal? Capture the essence of summer—and there’s no better place to do that than Miami.”

Miami’s beach vibes, nightlife, and strong ties to Latin American culture make it one of the most iconic races on the calendar, especially among younger fans. Red Bull and Racing Bulls see this as an opportunity to strengthen their bond with the Gen Z demographic, which values individuality, bold design, and lifestyle integration.

Special Livery, Special Uniforms

In a move to unify the team around this design direction, every Racing Bulls team member—from mechanics to engineers—will don custom race suits featuring pink gradients and soft peach undertones. Even the driver helmets are expected to feature matching accents, offering a cohesive and visually striking team presence in the paddock.

It’s a holistic approach that blurs the line between race team and fashion brand—a strategy that seems tailor-made for the social media age. Racing Bulls have made it clear: they’re not just here to race; they’re here to resonate.

What It Means for F1 Branding

As Formula 1 continues its global expansion—particularly in the United States, where interest has exploded in recent years—teams like Racing Bulls are redefining what a race weekend can look like. Gone are the days when liveries were purely corporate. Today, they’re canvases.

This trend aligns with F1’s broader shift toward experiential marketing. From drive-to-survive fandom to city-specific activations, the sport is increasingly being shaped by narratives that go beyond the stopwatch.

And while purists may scoff at such flamboyant flourishes, there’s no denying their power. When a team shows up in Miami looking like a rolling sorbet, it gets people talking—on TikTok, in fashion blogs, and in international headlines.

The Bigger Picture

Ultimately, Racing Bulls’ pink livery is more than a marketing gimmick. It’s a reflection of how the team sees itself and its role in the evolving landscape of Formula 1. It’s also a nod to the team’s confidence in its current performance trajectory, which has seen them consistently challenge the midfield and occasionally punch above their weight.

As Peter Bayer aptly summarized: “This is our way of saying we belong—not just on the grid, but in the culture.”

Whether or not the new livery translates into points remains to be seen. But one thing is certain: when the lights go out in Miami, all eyes will be on Racing Bulls—not just for what they drive, but how they look doing it.