How Arsenal Aim to Ignite the Emirates Atmosphere

How Arsenal Are Trying to Improve the Atmosphere at the Emirates

Despite a strong start to the Premier League season, with Arsenal four points clear at the top after nine games, questions still linger about the matchday atmosphere at the Emirates Stadium.

Opposition chants branding the ground a “library” have resurfaced, sparking debate among fans and pundits. But Arsenal and manager Mikel Arteta are proactively addressing the issue — making strategic, even subtle, changes to boost noise levels and fan engagement on matchdays.

Why the Atmosphere Feels Flat

Though Arsenal have not won the Premier League since 2004, the past three seasons of near misses have elevated expectations. A quieter stadium isn’t unique to Arsenal — other “Big Six” clubs also face criticism over home atmospheres — but the Gunners are taking tangible steps to turn things around.

Arteta has been vocal about fan influence, urging them in press conferences to “arrive early”, show “body language”, and “play the game with us”. Here’s how Arsenal are backing that philosophy with action.

Changes Arsenal Have Made to Boost Noise

Two of Arsenal’s biggest wins this season have come in the Champions League, including a 4-0 victory over Atletico Madrid

1. Tunnel Cover Removed

This season, the cover over the players’ tunnel was removed — a simple change with big impact. Players now hear the roar of the fans as they emerge, creating stronger pre-match energy.

Fans near the tunnel now often interact with players, exchanging high-fives and chants, further connecting supporters to the squad before kick-off.

“We need to ignite the atmosphere so they can play every single ball with us,” Arteta said.

2. Goal Celebration Announcements

After scoring, the stadium announcer now calls the goal scorer’s first name, and fans shout the surname back — three times.

This “call-and-response” style was reportedly Arteta’s idea, as confirmed by broadcaster Roman Kemp, who shared the story during a podcast appearance.

“It shows the marginal gains Arteta thinks about to energize the team,” Kemp said.

3. Light Shows Before Key Matches

Light shows are now used selectively before big fixtures, like Champions League nights. Fans are invited to scan QR codes carried around the ground by stewards, syncing their phones to the display.

It’s a modern, interactive feature that aims to create unified, memorable pre-match experiences — particularly for younger fans and first-time visitors.

4. No More Second Halves on Concourse Screens

To keep fans in their seats, Arsenal have stopped broadcasting the second half of matches on concourse screens. The move is designed to encourage supporters to return to their places on time, enhancing early second-half energy.

A posted message during the Atletico Madrid match read:

“The second half will not be shown on the concourse. Please return to your seat to support the team.”

What’s Next?

These changes are part of a broader collaboration between Arsenal’s various departments and fan groups. While many improvements are already visible, the club emphasizes this is just the beginning.

As Arsenal push for silverware on the pitch, they’re working just as hard off it to reignite the Emirates — not just as a venue, but as a fortress of noise and unity.